April 10, 2019

Quantifying the Need

It was Halloween weekend last year and I recently moved into a new neighborhood. Naturally, I went to the store to buy candy to pass out that night. As I got there, I faced a conundrum as I didn’t know whether I should expect many guests or just a few and I had no way to figure out the right answer. So as I stood there in the candy aisle for what felt like hours, I faced a dilemma, buy a great deal of candy or purchase a single bag of candy which might not be enough but would make things easier on my wallet. Situations like this will come up for your clients as well, especially when it comes to the topic of life insurance....